Air Black Box Technology Powers World’s Largest Low-Cost Airline Alliance

Air Black Box Technology Powers World’s Largest Low-Cost Airline Alliance

MANCHESTER, U.K., 16 May, 2018 — Air Black Box’s patented technology now powers the world’s largest low-cost airline alliance in the world: Asia’s Value Alliance, made up of Cebu Pacific, Cebgo, Not Air, Scoot, NokScoot, Jeju Air, Tigerair Australia and Vanilla Air.

Air Black Box’s digital selling platform allows airlines to quickly and easily create cooperative partnerships that allow them each to sell a partner’s products. The Air Black Box platform assembles viable itineraries, supports the sale of all ancillaries, and takes care of the sale with one credit card transaction.

With the Value Alliance, passengers book their connecting tickets, seats, and meals in a single transaction, safe in the knowledge that all baggage allowances are aligned and their bag will arrive at their final destination. This proposition is unmatched in the marketplace.

For the Value Alliance, Air Black Box technology underpins both the service’s booking functionality, and it further underpins each airline partner’s own web service, allowing each to sell each other’s products under their own brand — that’s eight booking engines operating in any number of Asian markets using local currencies and meeting local regulatory requirements and, soon, local languages as well.

Unlike traditional players in the market, the Air Black Box platform can be implemented in months rather than years. It’s available with a range of APIs — including NDC 17.x — turn-key and end-to-end ecommerce solutions. It does not require any changes to existing operational systems. It is powerful, fast and reliable.

Air Black Box won the CAPA Innovation of the Year Award in 2016 and was a 2017 CIO 100 Innovation Honoree.

Air Black Box Co. Ltd. was founded five years ago by travel industry veterans with a long list of successes in the travel technology industry. The team has grown to 40 since then, and is based in Manchester, United Kingdom, with offices in the USA and Singapore.

Air Black Box

Connecting airlines to sell stuff

Timothy O’Neil-Dunne
+1 425 785 4457

Our Awards


ITN Award, Best for Airline Reservation Technology


CIO 100 Winner, by IDG Communications


WITovation Editor’s Choice Award


CAPA Innovation of the Year Award